After the launch of TikTok, everyone thought it’s another social media platform just like Dubsmash or Vine that will wipe away after a few days. Most people thought it’ll fail inevitably and wouldn’t get a chance to work for long just like other apps. As time passed by it got recognition and now has billions of active users with the highest number of downloads.
If you are thinking of using TikTok for your business and making this a communication channel with your audience. This will prove to be the best decision to reach most probably the young audience and elders too. You’ll feel that you have to make less effort on this platform rather than on any other social media platform.
The strategy of TikTok is completely different, specifically that the “For You” page’s unpredictability provides a higher engagement rate to brands. If you want to become famous or make your brand popular, you have to promote your posts on TikTok. And for that, you need to create content that is according to the interests of your followers. Even if you want to show paid advertisements, it’s a different process on TikTok. We’ll help you find those methods through which you can promote your video post.
Analysis of the Different Ways to Promote Your Posts on Tiktok
There are several ways through which you can promote your post and grow your business in a short time with paid marketing. Let’s go through all of them:
- Influencer marketing
- Spark Ads
- Promote tool
- Ad campaigns
Ad Campaigns
Ad campaigns will show your ads on users screen whenever they open the app or they are scrolling through the ‘For You’ page. Most probably when a user opens its app it shows takeover ads or maybe even at the start of their For You feed that is top-view ads. You’ll also find ad videos in between other videos while scrolling that are in-feed ads. Well, if you are going through your profile these ad videos will not show in your account feed.
Influencer Marketing
Influencer marketing is considered the most effective and reliable way to promote on TikTok. You pay influencers and ask them to create a sponsored video for your brand. It depends on your budget and which influencer you choose to promote. An influencer with a high number of followers will charge more than Nano-influencers. Having sponsorship with popular influencers will help you get your video viral in less time. Even some users look for several sources to buy TikTok likes cheap, to get their required engagement at a reasonable rate.
You can use the promotion tool and Sparks ads on organic content that is already published and you want to promote it on TikTok. These methods work here more effectively.
How to Use Promote Features on TikTok?
If you have already posted a video on your TikTok and you think that’s the best among the rest or you want to get more views than usual on that specific post. You can apply TikTok’s promotion feature on that video to get more engagement and grow the audience on your account. There are two methods through which you can promote:
- Promote through general settings by visiting your profile and then clicking on the 3-line icon on the top-right corner of your profile. Then go to Creator tools and click on Promote, choose the video that you want to promote and you are done.
- Promote through video settings from your profile. Choose the video you want to promote and then click on three dots, from there choose Promote.
- By selecting these methods of promotion it’ll ask you the purpose of promoting your video and you can select between these options:
- More video views
- More website visits
- More followers
After that, you have to choose your target audience and your budget. If promotion is up and working and you want to know its performance, you can select analytics from the Creator tools section. From there you’ll find complete details including:
- Number of likes, shares, saves, and comments
- Money spent
- Age and gender of viewers
- Number of views
- Number of link clicks
- The total duration of the promotion
Does This Promotion Strategy Work?
Even some people think that sponsored ads are of no use and there isn’t any advantage to using them. While the fact is that they bring results and help you achieve your goal. Almost 84% of social media users accept that they agreed to buy products after watching Ads for a product on social media platforms. The same is the case with TikTok, if you use the right approach and work in the right direction this will surely bring positive results and you’ll find your success. You just need to care that the video content that you are going to promote is of high quality and according to the interests of TikTok users.
Even the platform itself says that ‘Don’t make ads, make TikToks’ and that should be more than enough for your knowledge. You have to be sure that your ad should look like other videos on TikTok because if it looks like an Ad. The focus of users will divert and they’ll quickly scroll your ad without even watching the content.
Video duration is also important to consider while posting Ads if you are going to promote a 3-minute video for a user that wants to see a 15-second video. Your videos are of no use because the user will lose interest and will scroll immediately.
Spark Ads
Spark Ads are a great way to show ads in a unique format that feels like organic content. You’ll promote someone else’s video content. If you combine these Spark Ads with influencer marketing this works wonders for you and you’ll be able to get reach at a tremendously high rate.
Final Thoughts
If you want to promote your content and grow your business with a younger audience, nothing is better than applying an original approach. Convince your audience to buy your products or services by producing interest in them. Work on the original way to achieve your long-lasting goal.
