Search Engine Optimization is an essential part of digital strategy. This is one of the best ways to increase brand visibility through online Tools. This also multiplies the impact of other channels. Your marketing efforts will be more successful if your business is easily found. A good strategy can give your business a boost, whether you are looking for on-page optimizations or SEO article writing.
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SEO optimization is based on keywords. These keywords and phrases will help you target specific search terms that your audience might type into Google or another search engine. It takes effort, time and research to find the right keywords for your budget and strategy. You can use a full-service SEO consultant to help you find keywords, or you can do it yourself.
Once, academic research was the exclusive domain of librarians at universities. They played an important role in the research process through their expertise and ability to make connections between and within different fields of study. Although their expertise is still valuable to researchers, some functionality has been replaced by keyword search results. By entering keywords into search engines, researchers can find a lot of what they’re looking for.
Keyword searches help researchers find articles relevant to their research interests. Researchers can also see what scientists are doing on similar projects, and which journals might accept their submissions. Authors will also need to choose the right keywords or phrases (usually 3 words) to include in their work to increase readership.
Keyword Research Tools
For those who are new to technology or simply want to use it, there are many keyword planners that can help you analyze your document and find the right keywords.
Google Keyword Planner
- Find the most relevant keywords to your area of interest/field of study
- Trends in keyword searches
- This graph shows how frequently a search term is used relative to the total search volume in different regions and languages.
- Based on Google trends, generate long-tail keyword ideas
Medical Subject Headings (MeSH).
- MeSH on Demand automatically identifies relevant MeSH words from text using Natural Language Processing, and the National Library of Medicine’s Medical Text Indexer
- The MeSH Browser allows users to search directly through MeSH terms and perform text-word searches in the Annotation or Scope Note fields of records
- Search method rather than tool per se
- Searchers can refine their search by using quotation marks and capitalization for “operators”.
- Uses logical connections between search terms
These tools all rely on constantly changing algorithms that are continually improving and can be trusted to be reliable and efficient. With the help of a knowledgeable research librarian, authors can feel confident in keyword selection.
How to Choose Keywords
Although it is easy to select keywords for research articles, it can be difficult. It does require some planning. The title is the most important part of an article. “The search engine assumes the title contains all the relevant words that explain the heading of the piece and so gives bigger weightage to those words.” Thus, the title words represent the main concepts of your article. The title must also be clear. Try tutflix for some free courses related to keyword research.
These guidelines should be followed when using keywords in the body of an article or abstract.
- Key concepts should be represented by keywords
- They should be descriptive
- Keywords should reflect a common understanding of the topic
- Limit keyword/phrases to 3-4
- You can use synonyms for keywords throughout.
- Use keywords and phrases in your article or abstract
Proper names, procedures or techniques, outcomes areas, capitalized events and eras as well as titles of books and articles are the best keywords. After determining keywords and phrases, the author must incorporate them into a well-written piece. While the repetition of keywords and phrases is a good idea, it shouldn’t make the article difficult to read.
A second aspect to be aware of, possibly before you have given thought to keywords and phrases is the journal requirements to which the article will need to be submitted. Many journals have strict policies about submissions and the use of keywords. Most online submission forms will include a section for keywords.
Citations on Online Visibility
The impact of keyword selection on citations is another important aspect. A simpler article is more likely than an easier one to find. Google Scholar, a search engine that lets users search for physical or digital copies of articles within the context of increasing online visibility and citations, is an example of how Google Scholar can be used. The order in which results are presented depends on the author’s rank, the number of linked references, and relevance to other scholarly literature. The publication ranking in which the article appeared is also an important factor that influences the appearance of results. This tool can be used to determine the article’s place in relation to similar articles. Are you familiar with the tools that can be used to identify good keywords? Are you able to offer any tips for other peers?