Benefits of Advertising on Social Platforms

Since the invention of YouTube in 2005, over one billion hours of video are watched each day on the platform. With Social Platforms numbers like that, it’s time to create amazing videos for the win!

When so many people are watching, you can reach new customers by advertising your brand on social media platforms like YouTube and Facebook. If you aren’t using these platforms to advertise your business yet, it’s time to change that! Here are the benefits of advertising on social media platforms so you can get started today!

Why You Should Use Video Marketing

It’s no secret that video content is more popular than ever. That’s why so many people are turning to video maker platforms to grow a following. These video makers make it easy for anyone to create engaging videos with little or no experience.

If you’re interested in advertising your business, there are several reasons why you should use video marketing:

1) Video marketing can be very cost-effective.
2) Video marketing can increase brand awareness and help with search engine optimisation (SEO).
3) Videos can boost conversion rates and sales.
4) Videos can help establish authority within your niche or industry.

Where Should You Advertise?

Digital video maker Animoto says 72% of people say a video ad is more effective than other types of ad formats. Video advertising can be powerful, but it’s important to choose which social platform you want to advertise on wisely.

A variety of factors, including your target audience and budget, will go into determining where to advertise. To make an informed decision, consider which platforms best reach your audience and have a competitive advantage in delivering highly engaging video ads. Promo, another online video maker, suggests choosing platforms based on your target audience.

For example, if you’re trying to reach millennial and Gen Zens, look for video platforms that are popular with these demographics. Facebook and Instagram would be good choices here. If you’re looking to reach a more general audience, consider YouTube or Twitter.
Video ads can also be effective at promoting your brand across multiple social media channels. Try using Facebook or Instagram ads to get people to follow you on Twitter or subscribe to your YouTube channel.

How Much Will it Cost?

YouTube video ads cost anywhere from $0.10 to $2.00 per view, depending on what you’re selling and how long your ad is (for instance, a 20-second pre-roll is cheaper than a 2-minute in-video ad). You can select a maximum cost per view at varying duration: $0.15/view, $0.25/view, or $0.35/view. It also has an option for pay per click or cost per action.

How Do I Create Videos for Advertisements?

With a video maker of course! Video makers are tools that help you create videos for social media platforms. They can be used to create short advertisements, explained videos, and much more. Some even offer templates for you to use as you create your own videos. If you’re looking for one, I recommend trying out Animator or Pontoon. Both have free options if you want to test them out before committing to one.

Are there any Downsides to Advertising on Social Media?

It’s impossible to talk about advertising without at least mentioning potential negatives. The two that often come up when discussing social media and marketing are privacy issues and ad fatigue.

Privacy has been an ongoing concern in recent years, as more and more aspects of our lives have migrated online. Advertisers need to be careful not to cross any lines with their use of personal information—or risk alienating their audience.

Ad fatigue is another issue marketers need to keep in mind; if you flood your audience with too many ads, they may turn off their feeds or stop following you altogether. This is why it’s important for advertisers to remain consistent with branding and messaging across all platforms. Also, make sure each campaign is relevant and valuable to users before launching it.

How Do I Pick a Platform that Fits my Budget?

Paid ad campaigns on social media sites can come at varying costs. Facebook tends to have lower CPC (cost per click) rates than Google AdWords or other search engine platforms, and Twitter is free. But to see what will work best for your business, you’ll need to do some research.

With a video maker, you can cut your costs in most cases by making an explained video that goes viral. I recommend trying out Facebook Ads first because it has a very low barrier to entry and no minimum budget requirement like Google Ad words does so it makes sense if you are just starting out.

Final Thoughts

With a video maker, you can turn your photos and videos into professional-looking videos for free. Video Maker FX is one of our favourites because it has so many customisation options to make your video unique to you. Another option is i Movie, which comes standard with all new Mac computers.

Read More: Top 100+ Cute, funny and Sassy Instagram Captions

There are also plenty of online tutorials that will help you get started. If you’re looking for an app that lets you edit and create videos easily, try out Promo’s video maker.
For those who have a business idea but lack the resources to start a business or need funding, there is something called crowdfunding. Crowdfunding is where people come together to raise money for a specific cause by sharing their contributions with each other through social media platforms such as Facebook or Twitter. There are many different types of crowd funding including donation based and equity based.