Graphic Designers – Branding is essential for a business. Good branding helps a business stand apart from the competition. Whether it’s for industry recognition or marketing purposes, a good design strategy efficiently assists companies in progressing towards professional success.
Digital design tools have helped streamline the branding process by a long shot. Designing meaningful and attractive concepts for clients has never been easier. Within a matter of minutes, you can offer a client a creative logo that fully represents their brand. Similarly, you can offer them various inviting social media posts to help them gain more followers. Heck, in today’s world, you can even provide them with 2D and 3D animations in lesser time nowadays.
Having said all that, the job of a Graphic Designer is still never easy. First, you need to get the design right every single time. The client wants your creativity, but they also don’t want you to be too inventive. Choosing the right colors and fonts each time can also be a dainty task. Finally, among other problems, the client is never satisfied with the first iteration of your design and keeps demanding multiple revisions.
This can get hectic after some time and make you feel anxious (especially if you’re a “perfectionist” like me). Getting out something good in a limited time isn’t easy. Even as a professional designer, you’re still human. This means you’re bound to make mistakes. If you want to ditch the problems and get unique digital designs for your clients (or set up your portfolio), you should get in touch with Super Logo Designs. They do all kinds of creative logo designs, social media posts, web designs, UI/UX, and more. So, you know you’re in good hands.
If, however, you prefer to get things done by yourself, fear not. We’re here to help you avoid common mistakes graphic designers make, to help you become more productive overall.
Read along to know the 9 mistakes most graphic designers make:
Improper Project Communication
The most primary requirement of putting out good designs is knowing what the client wants. To deliver to your best potential, you need to discuss the project properly with the client. Clear your doubts before you start, and you’ll significantly reduce the chances of repetitive revisions as you’d have delivered near expectations, to begin with.
Design Fonts Overload
Another big mistake designers make is including too many fonts in their designs. Whether it’s a logo or a web poster, you need to decide on a limited number of fonts and stick with them. Go with the brand’s unique style, but choose the direction you want to go with from the get-go. This way, neither you nor the client would get confused about finalizing fonts.
Imagining The Doom Scenario
Do you know what holds you back the most? Your own thoughts. “This font isn’t looking good enough”, “maybe another color theme”, “just a teeny change here”… are the kind of thoughts you need to let go of. If it’s the way the client wants it to be, it’s good enough. You don’t even need to be perfect the first time. You’ll need to revise it regardless. So, when it’s good, don’t redesign it. Just hit send.
When you make a design for a client, keep it simple. You don’t want to overcomplicate things. In one scenario, you could make it harder to read. In another scenario, you might promise more than the brand can provide. Your best bet is to keep things simple enough to understand for both cases. Give the clients what they want, no more, no less.
Wild Letter Spacing
Another major issue is when you space text characters either way too much or unequally. The manual or automatic “spacing between characters” is known as kerning in design terms. This can help you set your text according to your designs, but you need to keep it uniform. If the kerning is done carelessly, you may provide the wrong context clues through the text. So, definitely, keep that in mind.
Designing For The Wrong Format
You don’t just want to offer your client attractive designs. You need to know what the designs are for. Before you start, you should always inquire whether they need it for digital or print uses. For digital purposes, you’d set your colors to the RGB mode, while you’d select the CMYK mode for print designs. This is essential, as you’d receive complaints if (for instance) you offered a client an RGB file, and their prints came out wrong.
Narrow Sighted Design Process
When you offer branding services to a client, you need to consider a versatile design approach. A logo, for instance, wouldn’t just be used on their website. They’ll use it everywhere, from digital banners to letterheads, social media posts, internal memos, and much more. So, when you design it, you need to think of how you can adapt it for those mediums if the client asks for it.
Incorrect Format Delivery
You need to be very attentive when you’re finalizing a project. The client expects greatness, and you can deliver just that. Not in the wrong format, though. You need to ensure that your final files are helpful for the clients. Usually, clients expect files they can use however they need. Standard practice is to provide clients with the master files (.AI or . PSD) for their designs, along with the simplified image files in jpg, png, or gif formats according to their needs.
Mistakes are a part of life. “To err is human”, as they say. The above tips should help you regroup and tackle more considerable challenges with new confidence. But the most important tip of all that you should take from this article is… don’t take yourself too seriously. Try what works for you. If it’s helpful, go for it. If not, then do it however is efficient for you. Take the above-mentioned simply as guidelines for an effective design process, rather than strict rules that you must abide by.
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Think we missed something in this list? Let us know through your insightful comments. We are looking forward to hearing your creative ideas about this topic.
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